Linear Economy vs Circular Economy

• Single-use cups create huge amounts of waste, which typically are not recyclable and end up in landfills or our ecosystems.

• This single-use system is called a linear economy, one that is based on a “take-make-waste” model:  take natural resources (extraction) to make products (production/manufacturing) and when we’re done using them (consumption), we dispose of them (waste/landfilling).

• Our goal is to move towards a circular economy model:  design out waste and pollution, keep products and materials in use for as long as possible, and regenerate natural systems, creating a more closed-loop system.

• Our Good To Go Cups stay in our closed-loop system, ready to be used again, saving resources, energy and our environment.

Did you know:

• Billions of single-use coffee cups are discarded globally every year 

• If a person throws away one coffee cup per day, that adds up to 23 lbs of waste per year

• Paper coffee cups are used for an average of 13 minutes before being tossed out

• Fossil-based plastic-coated paper coffee cups take more than 20 years to decompose in landfills and are major contributors to the pollution of land, rivers, and oceans

• If only 250 customers opted for a reusable cup each day, more than 7,000 paper cups could be saved in just one month

• 16 billion paper cups are used for coffee every single year, which leads to 6.5 million trees cut down, 4 billion gallons of water going to waste, and enough energy to power 54,000 homes for a year also goes to waste